Expansion 2016…

With the recently announced press release that the NWSL waiver process has been pushed back, it would seem that an expansion to Orlando is about a 99% certainty. I hold back the one percent since they didn’t include Orlando in the waiver process, but I think it’s just wishful thinking on my part.

I think the league is missing a great opportunity, and one they may not get again soon. The opportunity I speak of is a time to breathe, learn from the first three years and their first expansion, and have a clear plan for what the next 3 years will look like.

The league did some things well during the first three years, but there is much room for improvement, and expansion so soon leaves them no real time to do that. Expansion right now is not a necessity. If Orlando is keen to get in, they will still be keen in a year. There is no other pro league to become a part of, no other place for them to join.

Expansion in 2016 will just be another year of instability for players who already are leaving the league because they cannot continue to pull up stakes every year and move to a new team on the same meager salary. Why put the very commodity that the league absolutely needs to survive under that pressure again? And probably again in 2017?

It will also be a year interrupted by another big international tournament, the Olympics. Scheduling of 20 games was hard enough with a break for the World Cup in 2015, why add a team and make it more so? Expansion is likely for 2017 even if Orlando does come in in 2016, why not wait until 2017 when  better planning and a non-World Cup/Olympics schedule will be easier to manage?

Many arguments for expansion are based on being able to get a better TV deal with 10 teams, a balanced schedule and more MLS ownership. I really don’t buy that. If the survival of the league for 2016 is based on a TV deal, the league is in more dire straits than the most pessimistic of fans could imagine. And I just don’t get the feeling that’s the case. A good TV deal would be great, but one team added to the league isn’t going to be the tipping point.

The league needs to fix the things that didn’t work in 2015. Simple things like more team merchandise being available, for all teams. Match day experiences that cater to kids AND adults, less bouncy house and more adult beverages. More complex things like better venues, consistent streams across the league and communication with fans that really is more transparent. How about a year to work on getting some meaningful league sponsorships? Even NWSL can’t live on Nike alone. Maybe more important than any of these things is a raised salary cap that allows the lowest tier of players to make a living wage for the length of their contract. A single expansion team only means jobs for 20 more players, over half who will not make a living wage. If waiting a year can increase that to 60 players making a living wage, why not wait?

And at some point the league season will have to be longer, with an additional year to allow players and teams a chance to figure out how it will work in relation to player contracts, salaries and the need for a job outside soccer to survive for most players, maybe a mass exodus won’t occur when that happens. An additional year would also allow US Soccer to decide how they are going to treat the NT player pool, either by expanding to allow more players to be allocated or a lump sum payment to the league. These are things that should not be worked out on the fly. They affect players directly and should be settled. Many have called for a player’s union to be established and I have said it’s too soon, but if the league has no regard for how their expansion affects players, I would have to side with the players and say sooner is better.

A year without expansion would allow all these things to be worked on without the added pressure of a big change in player personnel, scheduling and having to do it on the fly. Imagine bringing in 3 teams in 2017 with a plan and a standard set they would have to meet in all the things that need improvement. Not only would the new teams have to be up to standard, the existing teams would have another year to meet it or be gone, or sanctioned. Don’t have a field devoid of 15 other sports markings? Work it out with your current venue or move to a new one..you’ve got a year to figure it out or you’re out/sanctioned. Can’t serve adult beverages? Work it out with your venue or move to a new one..you’ve got a year to figure it out or you’re out/sanctioned. Don’t have a reliable HD stream (since that is NWSL standard)? Work it out..you’ve got a year to figure it out or you’re out/sanctioned. The answer to all these things has nothing to do with expansion, but everything to do with being able to devote your existing resources to fixing them.

I know this is all just so much spitting into the wind on my part, but I haven’t really seen anyone WoSo related address this. Expansion is not bad, it’s just not always the answer to what’s wrong. I would love to see someone in the WoSo realm play devil’s advocate to the pro-expansion love-fest going on. It’s easy to ask for the league to fix things, it seems a little harder for people to give them a space to do it. Maybe the league has this all figured out..and maybe I will win the lottery, but both are pretty far-fetched.

If any WoSo journo out there has taken on the no expansion side. I’d be all eyes on a link in the comments.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s